AZ HALLOWEEN 2025
EXCLUSIVE DROP
Commissioned by Arizona Beverages, I developed a comprehensive suite of creative assets to support the launch of an exclusive Halloween product drop. Deliverables included a series of high-impact video ads tailored for paid social media, animated content for email marketing campaigns, and a full set of responsive web and mobile banners designed to ensure a cohesive and engaging digital presence across all touchpoints.
CREDITS:
Client: AriZona Beverages
Agency: Urbanet Studio
CGI & Motion: Reymond Drechsler
SERVICES:
Motion Systems
3D Product Visualization
3D Animation
Graphic Design
Original artwork provided by AriZona Beverages
Core Artwork & System Expansion
The campaign is a single hero artwork provided by the client, serving as the visual foundation for all creative executions. From this piece, a complete system of assets was developed—translating the original design into a range of high-end deliverables for social media, email marketing, and web and mobile banners.
By deconstructing and reinterpreting key visual elements from the artwork, each asset maintains a strong, cohesive identity while adapting seamlessly across formats and dimensions. This approach ensures consistency, scalability, and a premium visual standard across every touchpoint of the campaign.
Social Media
(sizzle videos)
A curated set of video assets designed specifically for social media platforms, including Instagram. Deliverables were optimized for both vertical (1080×1920) and feed (1080×1350) formats, ensuring seamless performance across Reels and in-feed placements. Each piece highlighted different product promotions, combining strong visual storytelling with platform-specific best practices to maximize engagement and reach.
Web & mobile Banners
A suite of responsive banner designs for web and mobile, created to maintain a cohesive visual identity across devices while showcasing key product promotions. All assets were carefully optimized to meet performance requirements, with file sizes kept under 5MB to ensure fast loading times and smooth user experience.
Email marketing
Design and production of animated email marketing assets tailored for campaign distribution. Visuals were adapted to meet strict file size limitations (under 5MB), ensuring compatibility across email clients while preserving visual quality and impact. The result is a lightweight yet engaging set of assets that effectively support product communication within inbox environments.
Modular Asset System
A cohesive set of animated and static assets developed from a single core artwork provided by the client, transformed into a unified visual system. Each element was designed to maintain consistency across all formats and dimensions, ensuring a seamless brand experience regardless of placement. Built with a modular approach, the assets can be flexibly rearranged and scaled to fit any layout while preserving the integrity of the original design. This system enables efficient content production and adaptability across multiple platforms without compromising visual quality.
