BETUS - NBA CTV

Drive user acquisition across major sports seasons by positioning the platform as an exciting and accessible destination for betting, highlighting key features, promotional incentives, and real-time engagement to encourage first-time deposits and active participation.

CREDITS:
Client: BetUS
Agency. Revmasters
CGI & Motion: Reymond Drechsler

SERVICES:
Motion System
3D Modelling & Animation
Graphic Design
Sound Design

Storyboard / Styleframes

The storyboard explores a bold NBA-inspired color palette, combining deep basketball orange with contrasting blues aligned with the BetUS brand.

3D Animated Assets

Animated 3D icons were integrated to reinforce key themes, enhance visual storytelling, and add depth and complexity to each scene. Building a reusable library of pre-animated assets allowed for faster production of more complex sequences, enabling dynamic transitions, explosion-like compositions, and stronger visual emphasis throughout the video.

MOTION

Fast-paced cuts, bold typography, and sharp motion guide the viewer through a series of micro-stories, culminating in a clear call-to-action to sign up and start playing. The motion blends 2D graphics with 3D assets, combining bold typography and dynamic layouts with dimensional elements to create a rich and engaging visual experience.

Multi-Format Adaptation

The campaign extended beyond the 30-second hero piece with 15-second and 6-second cutdowns, each designed to retain core messaging while maximizing impact within shorter timeframes.